Our Values
Our core beliefs drive our values
Our Guiding Principles
Divine Guidance
All our business activities will be driven by Islamic beliefs and value systems, which command us to do business that is beyond mere profit, and positively impacts society.
Customer Satisfaction
We will continuously work on total customer satisfaction by providing the best possible products, services and value for money.
Technology Driven
We will use technology, innovations and best practices to ensure that our products and services are accessible to the largest global market possible and have the most impact.
Family Oriented
Our customers, partners, team members and stakeholders are all part of our larger family, and it is our responsibility to move forward and upwards while taking them along.
Integrity
Ensure absolute integrity in all our operations and interactions, both with internal and external stakeholders, and maintain it at all costs.
Excellence
We believe in the pursuit of excellence in all our endeavors while being cost-effective, giving our business a competitive advantage.